MY IMPACT @ NAXUM

Redesigned the UI delivery workflow by introducing a reusable component system. Previously, designers created custom interfaces from scratch for every client. By componentizing repeatable sections and standardizing UI blocks, I:

• Increased client UI delivery speed by 90%
• Reduced redundant design work
• Improved cross-client consistency
• Shortened front-end development cycles

Promoted to Team Lead, where I strengthened collaboration between UI designers and front-end engineers by introducing structured workflows and clearer handoff systems.

• Improved design-to-development handoff efficiency
• Increased UX consistency across client deployments
• Enhanced cross-team communication and alignment

Initiated a scalable design system for Naxum’s licensed Virtual Office software (Project Phoenix), establishing a long-term foundation for UI consistency and maintainability.

• Created structured UI standards for the Virtual Office platform
• Reduced future redesign and refactor risks
• Laid the architectural foundation for scalable branding

Led the migration of the front end team to a structured WordPress development workflow, creating reusable client-ready templates to standardize website builds and streamline production.

• Increased website development and production speed by 60%
• Created scalable templates for faster client onboarding
• Reduced custom-from-scratch builds across projects
• Improved delivery consistency and quality control

Spearheaded the transition to a unified internal design system built on PrimeVue, fully redesigning the Phoenix platform through tokenization and structured system architecture.

• Connected Figma to PrimeVue using design tokens
• Eliminated hardcoded values across the platform
• Redesigned the entire Phoenix UI for scalability
• Improved theme adaptability and feature deployment speed

Collaborated closely with the COO to redesign the Naxum licensed app into a gamified, engagement-driven platform aligned with revenue growth objectives.

• Improved user engagement and retention
• Increased perceived product value
• Redesigned core flows for stronger use-case clarity
• Aligned UX strategy with revenue growth goals

Designed and built an internal Onboarding Management System (OMS) to streamline knowledge transfer and accelerate new team member productivity.

• Reduced onboarding friction by 80%
• Standardized institutional knowledge sharing
• Accelerated time-to-impact for new hires
• Minimized internal knowledge gaps